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F.D.A. Criticizes Viagra Ads, Prompting Pfizer to Halt Them
New advertising for Viagra that depicts men who take it as devilish drew criticism from the Food and Drug Administration, leading its maker, Pfizer, to say yesterday that it would discontinue the campaign.
The dispute is indicative of the give-and-take involved in the F.D.A.’s administering of rules covering the advertising of prescription drugs directly to consumers. The campaign, composed of television commercials and print ads that began appearing in August, mentioned the Viagra brand name but did not describe the condition it is meant to treat, erectile dysfunction.
Enjoy your life, taking Viagra!
Viagra tablets contain the active ingredient sildenafil, which is a medicine used in the treatment of erectile dysfunction (impotence). Sildenafil is called a phosphodiesterase type 5 inhibitor, and works by preventing the action of a chemical in the body called phosphodiesterase type 5. This Viagra should be taken on an empty stomach, as if it is taken with food it may take longer to work and be less effective.
It medicine may cause dizziness and visual disturbances. You should make sure you are aware of your reactions to this medicine before driving or operating machinery.
If you do feel dizzy or lightheaded after taking this medicine you should lie down until the symptoms pass.
